Reviewed and updated 20 October 2026.
Counterfeit or tampered skincare can be difficult to identify from a listing photograph. Packaging checks can raise concerns, but they cannot prove a product’s authenticity on their own.
Begin with the seller
Use the brand’s own information to identify authorized retailers where available. Check the seller’s identity, contact information and return terms. On a marketplace, distinguish the platform from the individual seller.
An unusually low price is a reason to investigate, not conclusive proof of a fake. Likewise, a high price or many reviews does not establish authenticity.
Compare the exact product
Check the name, quantity, ingredient list and regional packaging against reliable brand information. Formulations and packaging can change, so avoid declaring a product counterfeit based only on a minor design difference.
If the listing omits important details or the seller cannot answer a basic question, consider another source.
Inspect the delivery
- Check for damage, leakage or signs that a seal has been disturbed.
- Review labels and any relevant date information.
- Keep the invoice and photographs if something looks wrong.
- Contact the seller or brand before using a questionable product.
- Avoid buying unlabelled creams or products with unclear contents.
Respond to a problem safely
Stop using a product that causes a reaction. Seek medical advice for persistent or significant symptoms, and retain the packaging so the ingredients can be assessed.
Do not try to confirm authenticity by testing an unknown cream on a large area of skin. A familiar smell or texture is not a reliable safety test.
Keep claims in proportion
“Natural,” “clean” and similar marketing words do not establish safety or authenticity. Purchase from a credible source and evaluate the exact product rather than relying on reassuring labels.
Reference: FDA guidance on cosmetic shelf life and safe handling.
Explore related guides
- Eight Checks for Safer Online Shopping
- Old Makeup: When to Keep the Packaging and Replace the Product
Cover photograph: Elsa Olofsson / Unsplash.